.case-header[data-astro-cid-by4zwojz]{padding-block:var(--space-xl) var(--space-l);margin-left:var(--case-indent);margin-right:0;width:var(--case-hero-width)}.case-header[data-astro-cid-by4zwojz] h1[data-astro-cid-by4zwojz]{margin:var(--space-s) 0 var(--space-m)}.case-summary[data-astro-cid-by4zwojz]{font-size:var(--step-1);line-height:1.6;color:var(--ink-soft)}.prose[data-astro-cid-by4zwojz]{margin-left:var(--case-indent);max-width:none;width:var(--case-copy-width)}.prose[data-astro-cid-by4zwojz] figure{margin-left:calc(-1 * var(--case-indent));width:var(--grid-width)}.prose[data-astro-cid-by4zwojz] p.em-try{display:flex;flex-wrap:wrap;align-items:center;gap:var(--space-xs) var(--space-m)}.prose[data-astro-cid-by4zwojz] .em-try-note{font-size:var(--step--1);color:var(--ink-soft)}.prose[data-astro-cid-by4zwojz] figure.em-stack{--em-ink: #221f1a;--em-soft: #655d4f;--em-line: #d5d1cb;--em-amber: #e0a038;margin-left:0;width:100%;margin-block:var(--space-l)}.prose[data-astro-cid-by4zwojz] .em-layer{display:grid;grid-template-columns:minmax(9rem,11rem) 1fr;column-gap:var(--space-m);align-items:baseline;padding:var(--space-s) var(--space-m);background:#fff;border:1px solid var(--em-line);border-radius:2px}.prose[data-astro-cid-by4zwojz] .em-layer .overline{grid-row:1 / 3;align-self:start;color:var(--em-soft);font-size:var(--step--1);font-weight:560;letter-spacing:.12em}.prose[data-astro-cid-by4zwojz] .em-layer strong{font-family:var(--serif);font-stretch:var(--display-width);font-weight:550;font-size:var(--step-0);line-height:1.25;color:var(--em-ink)}.prose[data-astro-cid-by4zwojz] .em-ex{font-size:var(--step--1);color:var(--em-soft)}.prose[data-astro-cid-by4zwojz] .em-link{position:relative;height:2.25rem;margin-left:calc(var(--space-m) + .5rem)}.prose[data-astro-cid-by4zwojz] .em-link:before{content:"";position:absolute;inset:0 auto 0 0;border-left:2px solid var(--em-amber)}.prose[data-astro-cid-by4zwojz] .em-link:after{content:"";position:absolute;left:-4px;bottom:0;border:5px solid transparent;border-top:7px solid var(--em-amber);border-bottom:0}.prose[data-astro-cid-by4zwojz] .em-link span{position:absolute;left:.9rem;top:50%;transform:translateY(-50%);font-size:var(--step--1);font-style:italic;color:var(--em-soft)}.prose[data-astro-cid-by4zwojz] figure.em-flow{--em-ink: #221f1a;--em-soft: #655d4f;--em-line: #d5d1cb;--em-amber: #e0a038;--em-dot-r: 8.5px;--em-clear: 6px;--em-head: 11px;--em-rail: 7.25rem;position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));column-gap:var(--space-l);padding-top:calc(var(--em-rail) + 1.5rem)}.prose[data-astro-cid-by4zwojz] figure.em-flow:not(:has(.em-loop)){--em-rail: .75rem}.prose[data-astro-cid-by4zwojz] figure.em-flow:before,.prose[data-astro-cid-by4zwojz] figure.em-flow:after{content:"";position:absolute;top:var(--em-rail);width:calc((100% - 3 * var(--space-l)) / 8 - var(--em-dot-r) - var(--em-clear));border-top:2px dotted var(--em-line)}.prose[data-astro-cid-by4zwojz] figure.em-flow:before{left:0}.prose[data-astro-cid-by4zwojz] figure.em-flow:after{right:0}.prose[data-astro-cid-by4zwojz] .em-node:not(:last-child):after{content:"";position:absolute;top:-1.5rem;left:calc(50% + var(--em-dot-r) + var(--em-clear));width:calc(100% + var(--space-l) - 2 * (var(--em-dot-r) + var(--em-clear)) - var(--em-head));border-top:2px dotted var(--em-ink)}.prose[data-astro-cid-by4zwojz] .em-node:not(:last-child):before{content:"";position:absolute;top:calc(-1.5rem - 6px);left:calc(150% + var(--space-l) - var(--em-dot-r) - var(--em-clear) - var(--em-head));border:7px solid transparent;border-left:var(--em-head) solid var(--em-ink);border-right:0}.prose[data-astro-cid-by4zwojz] .em-node{position:relative;display:flex;flex-direction:column}.prose[data-astro-cid-by4zwojz] .em-dot{position:absolute;z-index:1;top:calc(-1.5rem - var(--em-dot-r));left:50%;transform:translate(-50%);width:calc(2 * var(--em-dot-r));height:calc(2 * var(--em-dot-r));box-sizing:border-box;border:1.5px solid var(--em-ink);border-radius:50%;background:#fff}.prose[data-astro-cid-by4zwojz] .em-end .em-dot{background:var(--em-amber);border-color:var(--em-amber)}.prose[data-astro-cid-by4zwojz] .em-flow .overline{font-size:var(--step--1);font-weight:560;letter-spacing:.12em;color:var(--em-soft)}.prose[data-astro-cid-by4zwojz] .em-node strong{font-family:var(--serif);font-stretch:var(--display-width);font-weight:550;font-size:var(--step-0);line-height:1.25;color:var(--em-ink);margin:.5rem 0 .6rem}.prose[data-astro-cid-by4zwojz] .em-flow .em-ex{font-size:var(--step--1);line-height:1.45;color:var(--em-soft)}.prose[data-astro-cid-by4zwojz] .em-out{margin-top:auto;padding-top:.6rem;font-size:var(--step--1);color:var(--em-ink);border-top:1px solid var(--em-line)}.prose[data-astro-cid-by4zwojz] .em-node .em-out{margin-top:1rem}.prose[data-astro-cid-by4zwojz] .em-loop{position:absolute;left:calc(-50% - var(--space-l));width:calc(100% + var(--space-l));height:50px;bottom:calc(100% + 1.5rem + var(--em-dot-r) + var(--em-clear));box-sizing:border-box;border:2px solid var(--em-amber);border-bottom:0;border-radius:32px 32px 0 0}.prose[data-astro-cid-by4zwojz] .em-loop:after{content:"";position:absolute;left:-10px;bottom:0;border:9px solid transparent;border-top:14px solid var(--em-amber);border-bottom:0}.prose[data-astro-cid-by4zwojz] .em-loop-label{position:absolute;left:calc(-50% - var(--space-l));width:calc(100% + var(--space-l));text-align:center;bottom:calc(100% + 1.5rem + var(--em-dot-r) + var(--em-clear) + 50px + .35rem);font-size:var(--step--1);font-style:italic;color:var(--em-soft);white-space:nowrap}.prose[data-astro-cid-by4zwojz] figure.em-branch{--em-ink: #221f1a;--em-soft: #655d4f;--em-mid: #736c5e;--em-grey: #b2b1b0;--em-tan: #b2a38d;--em-rule: #e9e8e7;--em-line: #d5d1cb;--em-ground: #f4efe8;--em-surface: #fcfbf8;--em-panel: #faf9f4;--em-cross: #635d4f;--em-frame: #c3c2c1;--em-gap: 1.5rem;--em-list: #413e32;--em-head: 9px;--em-intent: 9.6rem;display:grid;grid-template-columns:9rem 3.5rem var(--em-intent) 11.5rem minmax(0,1fr) 5.25rem 15.5rem;grid-template-rows:3.25rem auto 7rem auto;grid-template-areas:".       .  .      .     ghead . ." "shopper c1 intent split ctop  c2 ptop" "shopper c1 intent split cross .  ." "shopper c1 intent split cbot  c3 pbot";align-items:center;padding:1.5rem;background:var(--em-ground);font-size:var(--step--1);color:var(--em-ink)}.prose[data-astro-cid-by4zwojz] .em-branch strong{display:block;font-family:var(--serif);font-stretch:var(--display-width);font-weight:550;font-size:var(--step-0);line-height:1.2;color:var(--em-ink)}.prose[data-astro-cid-by4zwojz] .em-branch .overline{font-size:calc(var(--step--1) - 4px);font-weight:560;letter-spacing:.12em;color:var(--em-mid)}.prose[data-astro-cid-by4zwojz] .em-branch .em-ex{display:block;color:var(--em-mid);line-height:1.4}.prose[data-astro-cid-by4zwojz] .em-b-shopper{grid-area:shopper;text-align:center;padding:.9rem 1rem;border:1px solid var(--em-mid);border-radius:20px;background:var(--em-surface)}.prose[data-astro-cid-by4zwojz] .em-b-shopper strong{font-family:inherit;font-stretch:var(--copy-width);font-weight:560;font-size:var(--step--1);line-height:1.3}.prose[data-astro-cid-by4zwojz] .em-b-intent{grid-area:intent;justify-self:center;position:relative;z-index:2;width:6.75rem;height:6.75rem;display:grid;place-items:center;border:1px solid var(--em-mid);border-radius:20px;background:var(--em-surface);transform:rotate(45deg)}.prose[data-astro-cid-by4zwojz] .em-b-intent span{transform:rotate(-45deg);text-align:center;font-weight:560;line-height:1.25;width:7rem}.prose[data-astro-cid-by4zwojz] .em-b-conn{position:relative;align-self:stretch}.prose[data-astro-cid-by4zwojz] .em-b-c1{grid-area:c1}.prose[data-astro-cid-by4zwojz] .em-b-c2{grid-area:c2}.prose[data-astro-cid-by4zwojz] .em-b-c3{grid-area:c3}.prose[data-astro-cid-by4zwojz] .em-b-conn:before{content:"";position:absolute;left:0;right:0;top:50%;border-top:1.5px solid var(--em-grey)}.prose[data-astro-cid-by4zwojz] .em-b-c1:before{right:var(--em-head)}.prose[data-astro-cid-by4zwojz] .em-b-c1:after{content:"";position:absolute;right:0;top:50%;transform:translateY(calc(-50% + .75px));border:5px solid transparent;border-left:var(--em-head) solid var(--em-grey);border-right:0}.prose[data-astro-cid-by4zwojz] .em-b-c2:before,.prose[data-astro-cid-by4zwojz] .em-b-c3:before{left:4px;border-top:2px dashed var(--em-grey)}.prose[data-astro-cid-by4zwojz] .em-b-c2:after,.prose[data-astro-cid-by4zwojz] .em-b-c3:after{content:"";position:absolute;left:-4px;top:50%;width:9px;height:9px;transform:translateY(-50%);border-radius:50%;background:var(--em-grey)}.prose[data-astro-cid-by4zwojz] .em-b-split{grid-area:split;position:relative;display:grid;grid-template-rows:subgrid;margin-left:calc(-1 * var(--em-intent) / 2);align-self:stretch;z-index:1}.prose[data-astro-cid-by4zwojz] .em-b-bar{grid-row:2;width:0;border-left:1.5px solid var(--em-grey)}.prose[data-astro-cid-by4zwojz] .em-b-lbl{position:relative;display:block;align-self:stretch;background:linear-gradient(var(--em-grey),var(--em-grey)) no-repeat;background-size:1.5px 50%}.prose[data-astro-cid-by4zwojz] .em-b-lbl-top{grid-row:1;background-position:0 100%}.prose[data-astro-cid-by4zwojz] .em-b-lbl-bot{grid-row:3;background-position:0 0}.prose[data-astro-cid-by4zwojz] .em-b-lbl b{position:absolute;left:calc(var(--em-intent) / 2);right:0;bottom:calc(50% + .35rem);text-align:center;font-weight:400;color:var(--em-soft);white-space:nowrap}.prose[data-astro-cid-by4zwojz] .em-b-lbl:before{content:"";position:absolute;left:0;right:var(--em-gap);top:50%;border-top:1.5px solid var(--em-grey)}.prose[data-astro-cid-by4zwojz] .em-b-lbl:after{content:"";position:absolute;right:calc(var(--em-gap) + 1px);top:50%;width:8px;height:8px;border-top:1.5px solid var(--em-grey);border-right:1.5px solid var(--em-grey);transform-origin:100% 0;transform:translateY(.75px) rotate(45deg)}.prose[data-astro-cid-by4zwojz] .em-b-group{grid-column:5;grid-row:1 / 5;margin:0 -1rem;padding:.7rem 1rem 0;border:1.5px dashed var(--em-frame);border-radius:2px;display:flex;flex-direction:column;align-items:center;gap:.15rem;align-self:stretch}.prose[data-astro-cid-by4zwojz] .em-b-card{position:relative;display:flex;flex-direction:column;gap:.6rem;padding:1rem 1.5rem;border:1px solid var(--em-mid);border-radius:20px;background:var(--em-surface);align-self:center}.prose[data-astro-cid-by4zwojz] .em-b-card.em-b-top{grid-area:ctop}.prose[data-astro-cid-by4zwojz] .em-b-card.em-b-bot{grid-area:cbot}.prose[data-astro-cid-by4zwojz] .em-b-tag{color:var(--em-tan)}.prose[data-astro-cid-by4zwojz] .em-b-card strong{margin-top:.35rem}.prose[data-astro-cid-by4zwojz] .em-b-cross{--em-slack: 36px;--em-clear: 18px;grid-area:cross;position:relative;display:grid;grid-template-columns:1fr 1fr;align-items:stretch;align-self:stretch;margin-block:calc(-1 * var(--em-slack));padding:var(--em-clear) 1rem}.prose[data-astro-cid-by4zwojz] .em-b-cross span{position:relative;display:flex;align-items:center;justify-content:center;gap:.6rem;color:var(--em-soft);white-space:nowrap}.prose[data-astro-cid-by4zwojz] .em-b-cross i{position:relative;display:block;align-self:stretch;width:0;border-left:1.5px dashed var(--em-cross)}.prose[data-astro-cid-by4zwojz] .em-b-cross i:after{content:"";position:absolute;left:-.75px;width:8px;height:8px;border-left:1.5px solid var(--em-cross);border-top:1.5px solid var(--em-cross)}.prose[data-astro-cid-by4zwojz] .em-b-up i:after{top:0;transform-origin:0 0;transform:rotate(45deg)}.prose[data-astro-cid-by4zwojz] .em-b-down i:after{left:-7.25px;bottom:0;border-left:0;border-top:0;border-right:1.5px solid var(--em-cross);border-bottom:1.5px solid var(--em-cross);transform-origin:100% 100%;transform:rotate(45deg)}.prose[data-astro-cid-by4zwojz] .em-b-panel{padding:.75rem 1rem;border:1px dashed var(--em-grey);border-radius:20px;background:var(--em-panel);align-self:center}.prose[data-astro-cid-by4zwojz] .em-b-panel.em-b-top{grid-area:ptop}.prose[data-astro-cid-by4zwojz] .em-b-panel.em-b-bot{grid-area:pbot}.prose[data-astro-cid-by4zwojz] .em-b-panel ul{margin:.6rem 0 0;padding:0;list-style:none;font-size:calc(var(--step--1) - 1px);color:var(--em-list)}.prose[data-astro-cid-by4zwojz] .em-b-panel li{margin:0;padding:0;line-height:1.65}.prose[data-astro-cid-by4zwojz] .em-b-panel li:before{content:none}.prose[data-astro-cid-by4zwojz] .em-b-panel .em-out{display:block;margin-top:.6rem;padding-top:.6rem;border-top:1px solid var(--em-rule);font-size:calc(var(--step--1) - 2px);font-weight:560;color:var(--em-soft)}.prose[data-astro-cid-by4zwojz] figure.em-pair{display:grid;grid-template-columns:1840fr 976fr;column-gap:var(--grid-gutter);align-items:start}.prose[data-astro-cid-by4zwojz] figure.em-pair--phone-first{grid-template-columns:976fr 1840fr}.prose[data-astro-cid-by4zwojz] figure.em-pair img,.prose[data-astro-cid-by4zwojz] figure.em-pair video{width:100%;height:auto;display:block}.prose[data-astro-cid-by4zwojz] figure.em-pair figcaption{grid-column:1 / -1}.prose[data-astro-cid-by4zwojz] dl.em-behaviours{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));margin:var(--space-l) 0;margin-left:calc(-1 * var(--case-indent));width:var(--grid-width)}.prose[data-astro-cid-by4zwojz] .em-behaviours .em-b-row{padding:var(--space-m);border-block-start:1px solid var(--line);border-inline-start:1px solid var(--line)}.prose[data-astro-cid-by4zwojz] .em-behaviours .em-b-row:nth-child(4n),.prose[data-astro-cid-by4zwojz] .em-behaviours .em-b-row:last-child{border-inline-end:1px solid var(--line)}.prose[data-astro-cid-by4zwojz] .em-behaviours .em-b-row:nth-child(n+5),.prose[data-astro-cid-by4zwojz] .em-behaviours .em-b-row:nth-child(4){border-block-end:1px solid var(--line)}.prose[data-astro-cid-by4zwojz] .em-behaviours dt{font-weight:560;font-size:var(--step--1)}.prose[data-astro-cid-by4zwojz] .em-behaviours dd{margin:.35rem 0 0;font-size:var(--step--1);color:var(--ink-soft)}.prose[data-astro-cid-by4zwojz] figure.em-seq img{display:block;height:auto}.prose[data-astro-cid-by4zwojz] figure.em-seq img+img{margin-top:var(--grid-gutter)}.facts[data-astro-cid-by4zwojz]{display:grid;grid-template-columns:repeat(auto-fit,minmax(24rem,1fr));gap:var(--space-m) 48px;margin:var(--space-l) 0 0;padding-top:var(--space-m);border-top:1px solid var(--line);max-width:none}.facts[data-astro-cid-by4zwojz] dd[data-astro-cid-by4zwojz]{margin:.3rem 0 0;font-size:var(--step--1)}.facts[data-astro-cid-by4zwojz] .fact-sub[data-astro-cid-by4zwojz]{display:block;color:var(--ink-soft)}.gallery[data-astro-cid-by4zwojz]{margin-top:var(--space-2xl);padding-top:var(--space-l);border-top:1px solid var(--line);width:var(--grid-width)}.gallery[data-astro-cid-by4zwojz] h2[data-astro-cid-by4zwojz]{margin:0 0 var(--space-m);font-size:var(--step--1)}.gallery-grid[data-astro-cid-by4zwojz]{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--grid-gutter);align-items:start}.gallery-grid[data-astro-cid-by4zwojz] figure[data-astro-cid-by4zwojz]{margin:0}.gallery-grid[data-astro-cid-by4zwojz] figure[data-astro-cid-by4zwojz].is-wide{grid-column:1 / -1}.gallery-grid[data-astro-cid-by4zwojz] figure[data-astro-cid-by4zwojz].is-tall{grid-row:span 2}.gallery-grid[data-astro-cid-by4zwojz] img[data-astro-cid-by4zwojz]{width:100%;border-radius:2px;border:1px solid var(--frame)}.gallery-grid[data-astro-cid-by4zwojz] figcaption[data-astro-cid-by4zwojz]{margin-top:var(--space-xs);font-size:var(--step--1);color:var(--ink-soft)}@media(max-width:40rem){.gallery-grid[data-astro-cid-by4zwojz]{grid-template-columns:1fr}.facts[data-astro-cid-by4zwojz]{grid-template-columns:1fr;gap:var(--space-s) var(--space-m);margin-top:var(--space-m)}.prose[data-astro-cid-by4zwojz] .em-layer{grid-template-columns:1fr;row-gap:.15rem}.prose[data-astro-cid-by4zwojz] .em-layer .overline{grid-row:auto}.prose[data-astro-cid-by4zwojz] figure.em-pair{grid-template-columns:1fr;row-gap:var(--space-s)}.prose[data-astro-cid-by4zwojz] figure.em-pair video{max-width:20rem;justify-self:center}.prose[data-astro-cid-by4zwojz] figure.em-flow{--em-rail: 0px;grid-template-columns:1fr;row-gap:var(--space-m);padding-top:0;padding-left:1.75rem}.prose[data-astro-cid-by4zwojz] figure.em-flow:before{inset:0 auto 0 6px;width:0;border-top:0;border-left:2px dotted var(--em-ink)}.prose[data-astro-cid-by4zwojz] figure.em-flow:after,.prose[data-astro-cid-by4zwojz] .em-node:not(:last-child):before,.prose[data-astro-cid-by4zwojz] .em-node:not(:last-child):after{display:none}.prose[data-astro-cid-by4zwojz] .em-dot{top:.2rem;left:-1.75rem;transform:none}.prose[data-astro-cid-by4zwojz] .em-loop,.prose[data-astro-cid-by4zwojz] 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