About
Complex systems.
Simple to use.
That's the job.
I design software where the machine's behaviour is the hardest part of the experience.
Nineteen years of it: aircraft and vehicle interfaces, field tools for technicians, secure enterprise apps, large-scale commerce, and AI products. Different industries, one problem — the system does something, and someone has to understand it well enough to trust it.
Most recently Head of Product Design at Edward Martin, leading the redesign and replatform of the e-commerce experience and defining EM Concepts, its AI room-scene generator, as product manager and UX architect. Before that, five years leading HMI design at Incari — the Piëch Mark Zero cockpit, aircraft interfaces, a first place at the Car HMI Europe Awards. My foundation is mobile: Kone, Metsä Group, Good Technology, back when reliability mattered more than polish.
I've led design teams for most of the last decade without ever stopping designing. I set the bar by working at it, and I've carried the parts many designers hand off — roadmapping, scoping, running delivery. On the AI generator that meant being the PM as well as the architect.
Now I work on both sides of AI: designing products where the model is the material, and designing with AI as a method. The lesson connecting them came from building a generative tool for real customers — constrain the input with things users already understand, and you don't have to apologize for the output.
Experience
- 2025–2026
Head of Product Design
Led the redesign and replatform of the e-commerce experience — headless architecture, a modular design system mapped to the CMS, and a purchase journey rebuilt around how people actually buy tile. In parallel, defined and designed EM Concepts, its AI room-scene generator, as product manager and UX architect.
- 2021–2025
Senior Vice President, Design
Led HMI design for automotive and aerospace clients — the Piëch Mark Zero cockpit, an air-combat interface for a major aircraft manufacturer, and a partnership that took 1st place at the Car HMI Europe Awards.
- 2021–2023
Managing Director
- 2020–2021
Head of UI/UX Design
- 2019–2020
Design Lead
Led a ten-designer team across 2D and 3D, managed R&D projects, defined design processes org-wide, and set creative direction for web, mobile and automotive work — including demos for CES and TU Automotive.
- 2014–2019
Senior UX / Visual Designer
Web and mobile products for enterprise clients: corporate site renewals, native and hybrid apps, internal systems. User and stakeholder interviews, flows, interaction specs and prototypes; visual and motion direction; pre-sales concepts.
- 2013–2020
Designer & Front-End Developer
- 2013–2014
Senior Interaction Designer
Main designer for Good for Enterprise (now BlackBerry Work) and Good Connect — 50+ views across secure email, group chat, VoIP and Call-via-Work for iOS and Android, plus Good Share and the Good Access secure browser.
- 2011–2013
Senior UX / Visual Designer
Mobile apps for iOS, Windows Phone and Palm webOS, and the BLStream rebranding.
- 2007–2011
Web Designer & Developer
Websites and brand identities for NYC-area companies — design and front-end, end to end.
Now
Based in Wrocław, Poland, working remotely. Open to senior roles — leading a team, or owning a product's design end to end. In practice I've always done both, and the AI work I'm focused on now needs both.