I'm a designer who leads, and keeps designing.
I'm Dariusz Frączyk, a product designer and design leader based near Wrocław, Poland. I've spent nineteen years designing software, with much of the last decade leading teams. Most recently I was Head of Product Design at Edward Martin, and before that SVP Design at Incari.
I'm drawn to work where there's something to figure out. I like taking an idea that's still uncertain, understanding what people need from it and giving it a structure the team can work with. My experience spans very different industries, and I've learned to get familiar with the domain before deciding what the interface should be.
I care about how a product feels as much as how it works. Interaction, visual design and motion are all part of my practice. I enjoy the detailed work, and leading a team has never made me want to leave it behind.
As a leader, I take responsibility for the conditions around the design: who we need on the team, how we agree on priorities and what good work looks like. I like working alongside designers, giving them context and helping them develop their own judgement. I have a point of view, and I'm comfortable having it questioned.
I've also run a studio and a company subsidiary. That has made me attentive to budgets, capacity and the decisions that turn an ambition into something a team can deliver. I work closely with product and engineering, and use prototypes to bring an uncertain discussion into something we can try.
My current interests include designing AI products and finding useful ways to bring AI into design work. I also build tools for my own practice. Making things remains a large part of how I learn.
I'm open to senior roles leading a design team or owning a product's design end to end. I'd like to hear what your team is working towards and where I could contribute.
Experience
- 2025–2026
Head of Product Design
Led the redesign and replatform of the e-commerce experience — headless architecture, a modular design system mapped to the CMS, and a purchase journey rebuilt around how people actually buy tile. In parallel, defined and designed EM Concepts, its AI room-scene generator, as product manager and UX architect.
- 2021–2025
Senior Vice President, Design
Led HMI design for automotive and aerospace clients — an air-combat interface for a major aircraft manufacturer, and a partnership that took 1st place at the Car HMI Europe Awards.
- 2021–2023
Managing Director
Built and ran Incari's Polish subsidiary from the ground up, growing it to seven people with a dedicated design team. Set up the legal and operational infrastructure for direct hiring in Poland, removing a key contracting bottleneck with the German parent company, while establishing a local base for HMI prototype development. Full ownership of P&L, operations, office, tax, and compliance.
- 2020–2021
Head of UI/UX Design
Built the design team from scratch and led it through the realization of the Piëch Mark Zero cockpit. Hired the core team, scaled with freelancers to meet the schedule, and brought proven solutions from earlier production programs to reduce delivery time.
- 2019–2020
Design Lead
Led a ten-person 2D/3D design team and R&D projects, while establishing design processes across the organization. Set creative direction across web, mobile, and automotive, including high-profile demos for CES and TU Automotive.
- 2014–2019
Senior UX / Visual Designer
Web and mobile products for enterprise clients: corporate site renewals, native and hybrid apps, internal systems. User and stakeholder interviews, flows, interaction specs and prototypes; visual and motion direction; pre-sales concepts.
- 2013–2020
Designer & Front-End Developer
Seven years running my own studio — design and front-end build for smaller clients around New York and New Jersey, taken from first sketch to shipped code.
- 2013–2014
Senior Interaction Designer
Main designer for Good for Enterprise (now BlackBerry Work) and Good Connect — 50+ views across secure email, group chat, VoIP and Call-via-Work for iOS and Android, plus Good Share and the Good Access secure browser.
- 2011–2013
Senior UX / Visual Designer
Mobile apps for iOS, Windows Phone and Palm webOS, and the BLStream rebranding.
- 2007–2011
Web Designer & Developer
Websites and brand identities for NYC-area companies — design and front-end, end to end.